Videos convey a clear message and get more views and clicks than images. Why? Well, people love to watch things that move! Simply put, you can convey more information in a video ad vs. a static image, and it's more engaging to view.  
 

On Instagram, video ads attract three times more engagement than sponsored images, with people mostly commenting on them. Video is big on Instagram and organic video posts receive 38% more engagement than photos.

Similar results are produced with Facebook video ads. A recent study revealed that videos were successful at engaging 5.49% of the reached audience. In contrast, the engagement rate for images was 4.67%. So, it’s easy to conclude that videos reign supreme on social media platforms!