EPKs / ONE SHEETS
EPKs / Press Kits / One Sheets. Whatever you call them, having one for your band or music as a solo artist vital.
An EPK (Electronic Press Kit) is a digital collection of materials about your band and album that you send to journalists, radio stations, and more. It's essentially your professional music resume and marketing portfolio all in one.
Your EPK should include everything you want journalists and venues to know and to help them promote your show or album. Having a file you can easily email which includes links to resources helps you ensure that the messaging is consistent.