EPKs / Press Kits / One Sheets. Whatever you call them, having one for your band or music as a solo artist vital. 

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An EPK (Electronic Press Kit) is a digital collection of materials about your band and album that you send to journalists, radio stations, and more. It's essentially your professional music resume and marketing portfolio all in one.

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Your EPK should include everything you want journalists and venues to know and to help them promote your show or album. Having a file you can easily email which includes links to resources helps you ensure that the messaging is consistent.